In the June edition of PM360, Bob Previdi, President of PSKW, discusses “Shifting the Marketing Emphasis to the Patient.” Since the dawn of DTC advertising, pharma executives have realized that patient empowerment would play an ever-increasing role in marketing. The challenge, however, is identifying solutions that provide true value and empowerment.

Medivo’s consumer-driven lab testing platform provides the ultimate solution. Imagine empowering patients with self-ordered lab test to provide diagnostic evidence of disease and therapeutic effectiveness to help them make informed health care decisions. Medivo’s programs also empower patients with consumer-friendly education to help them translate clinical results to conscious conversations.

In the new patient-centric model, pharma marketers will need to deliver actionable tools and resources to help patients help themselves.