Pharmaceutical and Biotech Companies
Imagine being able to identify practices with high volumes of patients who need your product and then communicating your brand’s message directly to the patients – all while maintaining HIPAA compliance. Now you can.
Medivo’s Patient and Consumer programs help brand managers increase market share by utilizing lab-data mining & analytics to identify and engage targeted patients. Our programs help you pinpoint appropriate patient populations for your brand, drive Rx utilization and maintain Rx adherence and compliance.
Medivo Platform
Connects patients to national MD network and labs
- Access to >80% of all U.S. outpatient lab tests, at >4,000 patient service centers
- Identify & engage undiagnosed and under-treated patients
- Virtual lab testing to identify new and undiagnosed patients
Why Lab Testing for Pharma?
Screen Large Patient Populations for New Diagnoses
- Convenient, confidential, consumer driven lab testing increases diagnoses of large patient populations
Example: Medivo screening-programs in 2010 yielded elevated results in >40% of lipid panels, >25% of glucose/A1c panels, and similar rates in hepatitis, testosterone, rheumatoid factor and many others-including genetic tests
Identify Under-Treated Patients
- Ability to mine lab data to uncover undertreated populations in conditions such as dyslipidemia and diabetes
Example: In previously diagnosed diabetics and dyslipidemics, Medivo 2010 data showed uncontrolled A1c and LDL in >60% and >30% of the respective populations
Drive Rx Adherence
- Studies like the Diabetes Ten City Challenge have demonstrated that patient outreach & lab testing efforts increase adherence
- Managed care plan members demonstrate improved compliance using lab testing and our scheduling reminder service
Medivo Patient Program
Medivo’s sophisticated lab data mining algorithms identify practices with the highest volumes of patients who need your product. An example of this is shown on the sample map below.
The practices are offered a Patient Support service whereby Medivo contacts patients on the practices’ behalf to update their lab-work and schedule follow-up care with their personal physicians.
Strict regulatory requirements are observed via Business Associate relationships with the practices and HIPAA authorizations from the patients. Privacy is maintained throughout.
To support your promotional efforts, Medivo provides practice participation and de-identified patient analytics that demonstrate real-time ROI and enhance your messaging, sampling and sales force optimization efforts.
Medivo Consumer Programs
Medivo Consumer programs coordinate with your current DTC or outreach efforts to provide Consumer-directed lab testing and educational information to help individuals obtain up-to-date lab results and empower them to have informed treatment discussions with their doctors.
Your brand benefits by adding actionable services to current campaigns, improving marketing outreach to patients across multiple channels (email, US mail, telephone), and penetration of brand messaging to the point of care.
Recent examples of consumer-directed programs we have run include lipid panels, A1c, glucose, INR, creatinine, eGFR, testosterone, thyroid, hepatitis, HIV, and drug response testing.
